Gucci is a heritage brand that has enjoyed many incarnations since it was founded in Florence, Italy in 1921. When the innovative brand moved its longtime flagship location on New York’s Fifth Avenue a few blocks north, it needed an equally forward-thinking digital and print campaign to mark the occasion.

A playful website and a series of digital ads were established with Moment Design that put a very Gucci spin on the iconic “I Love NY” logo. The site also featured interviews with the company’s creative director and CEO, and maps that showcased fashion bloggers’ favorite spots around the city. An elegant printed piece, akin to a Gucci accessory, was mailed out to VIP customers.