Modern Meadow is a biofabrication company that believes that multidisciplinary collaboration between design, biology, and material science can lead to smarter real-world problem solving and environmental impact. Its first branded materials platform is in the collection of the Museum of Modern Art.

This branding and copywriting project involved a full immersion into Modern Meadow’s team and work, as well as into the larger world of biofabrication. The result is a website that translates a scientific process for the layperson, never losing sight of the elements that make this offering so innovative and intriguing.