To celebrate the anniversary of its iconic Trinity Collection and introduce it to a new, younger audience, luxury jewelry brand Cartier partnered with Elle Magazine on the creation of a campaign that included a multi-page special advertising section and related “off the page” programming.

Two multi-faceted concepts were created to capture the iconic yet edgy essence of the Trinity Collection: The Spirit of the Imagination, a profile of today’s leading female artists, and “Trinity of Emotions,” which highlighted the virtues of love, friendship and fidelity. Each concept was brought to life through a hardcover book series, events, lectures, short films and limited edition product packaging.