Nike Women: Holistic Fitness
Copywriting & Campaign Concepting
Why do women kick ass in a HIIT class, then treat themselves to a burrito? “Because I Feel Like It,” according to the Nike Well Collective trainers who starred in Nike’s Fall 2023 Holistic Fitness campaigns. Copy embodied a sense of confidence, freedom and choice, and positioned Nike products — new leggings, bras, and matching sets — as “made for whatever moves you.”
For Spring 2024, none other than Thee Hottie herself, Megan Thee Stallion, invited women to own their movement and workouts on their own terms. A robust digital and social campaign supported several AV spots featuring MTS’ Hot Girl Systems collection as well as other products to help women get into a “Hottie State of Mind.”
Additionally, Rachel worked on several other Leggings’ campaigns to help reposition Nike in the market, and promoted the Jacquemus x Nike launch that invited Angelenos to get a first look at this dynamic collab.
