Working with a brand strategy established by design firm 2x4, Rachel and creative director Gina Shin created a web identity for immersive art and sound experience Chromasonic. The website launched in April 2024 to coincide with Chromasonic’s collaboration with Google for Milan Design Week. Rachel wrote headers, copy and digital email blasts using a tone that let the visual experience shine.

Copy explained the mission of artists Johannes and Heidi Girardoni to enhance well-being through the transformative nature of light and sound and explained how visitors are immersed into the experience at Chromasonics temporary and permanent installations.