Beautycounter
Editorial Direction, Scriptwriting + Naming
Beautycounter has revolutionized the beauty category by leading a clean beauty movement powered by people. This change is led by the company’s founder, Gregg Renfrew, who empowers the company’s many consultants to advocate alongside her for better beauty products and practices.
Gregg’s voice is a strong and powerful one, and as such, she is the face of the brand. A series of down-to-earth videos for her Instagram channel were created to show Gregg’s personal side as she engages in a conversation about dating, leadership and life with her chief of staff, Justin Stolzfus.



