A legendary hotel in the Arizona desert built by a disciple of Frank Lloyd Wright, the Arizona Biltmore had an amazing legacy…but a dated brand. Rachel, working with Rebecca van de Sande and Jessi Brattengeier for The Seventh Art, helped envision a repositioning of the resort that played into its history of desert glam and reinvigorate its sense of magic and effortless chic.

Largely inspired by the work of filmmaker Sofia Coppola, the branding incorporated illustration, a vibrant color palette and playful copy that highlighted the new amenities and design of the resort and brought it into a new era. Additionally, the team worked on the branding for the resort’s Tierra Luna Spa, establishing a distinctive identity that was consistent with the broader hotel brand. The new branding was a resounding success and received accolades from several publications.