For Nike’s 2023 Mother’s Day campaign, the North America Digital Creative Studio concepted and executed a product-first campaign that paid homage to multi-tasking Moms everywhere, featuring WNBA star (and new mom) Napheesa Collier. As Narrative Lead on the project, Rachel Kash created a campaign headline, “Mom’s All That,” that highlighted the many different Mom roles that Napheesa plays, both on and off the court, and engaged Nike members through inviting and heartwarming digital copy.

Nike members were also invited to share why “Mom’s All That,” with a select few respondents receiving a Mother’s Day gift that included Nike Mom socks, limited edition AF1s and a very special note just for Mom. 

To kick off the campaign, the Nike.com Landing Page featured Napheesa, her daughter Mila and her own mother, Sarah, staged in WNBA situations familiar to Napheesa, such as a pre-game tunnel walk and a post-game press conference.